Cathartes Private Investments

Cathartes Private Investments is a private real estate investment and development company. Cathartes turned to Montagne Communications during the redevelopment of the Parade Office Park in downtown Portsmouth, NH to lead the community relations effort and securing passage of their landmark project, Portwalk. Portwalk, is a vibrant, active, pedestrian-friendly mixed-use development featuring 70,000 square feet of boutique shops, cafes and restaurants, twenty-eight residences, 150,000 s/f of office space, and a 128 room extended stay hotel.

 Chelsea Property Group

We are currently working with Chelsea Property Group, a division of Simon, and the world’s largest developer of Premium Outlet centers. Chelsea turned to us to help it gain support at the polls for a zoning change that would allow Chelsea to proceed with a 550,000 square foot premium outlet center in Merrimack, NH.

 We first developed a community relations campaign to place the zoning amendment on the ballot and then executed a successful referendum campaign to approve the zoning change at Town Meeting. We continued to provide strategic counsel and media relations through successful litigation that nullified a protest petition. Today, we are supporting Chelsea through its permit review process.

 For almost four years, we have provided Chelsea with a full array of strategic consulting and campaign services including: drafting key messaging, building and maintaining a dynamic project website (www.outletsyes.com), providing 24/7 media relations, producing print and radio ads, campaign signs, and direct mail pieces, and executing a grassroots petition campaign that resulted in more than 1,000 signatures from supporters and a victory at the polls.

Cabelas

 In 2006, the principals of Montagne Communications worked with Cabela’s, the World’s Foremost Outfitter®, to gain local approval to build one of its destination retail stores in Hooksett, NH. In order for Cabela’s to proceed, they needed to pass an $18 million Tax Increment Financing (TIF) bond article at the annual Hooksett Town Meeting in May 2006. To be approved, the bond article needed supermajority (60%) support from the voters. We worked closely with Cabela’s and its engineering firm to develop and execute a successful communications campaign that identified supporters, neutralized opponents, and delivered a favorable vote at Town Meeting. We drafted all campaign messaging, provided 24/7 media relations, produced print ads, campaign signs, and direct mail pieces, and conducted a voter turnout effort that resulted in the required super-majority victory at the polls with 62% approval.

Hawthorne Development Partners

Hawthorne Development Partners is a real estate development company with expertise in residential development, most notably in age-restricted (55+) active adult communities. Hawthorne has turned to Montagne Communication for community relations counsel on many of their projects throughout the northeast. Montagne is leading the strategic communications outreach effort, collaborating with project engineers, legal counsel, and environmentalists to ensure that the benefits of each project highlighted. We have also opened direct lines of communication with abutters and interveners of these projects, working through design elements, listening to their concerns and even turning some of the most ardent opponents into supporters.

 The Club at Lime Rock Park

It’s been called the Hidden Valley of Racing – a motorsports gem nestled in the foothills of the Connecticut Berkshires. Racing legends Mario Andretti, Bobby Rahal, Roger Penske and Jeff Gordon have all raced there. And some pretty famous amateurs like Paul Newman and Jerry Seinfeld call it their home track. Lime Rock Park - the fastest and most challenging road course in America – and a destination for racing enthusiasts and tourists alike. But the facility was also in dire need of a facelift. So the Club at Lime Rock Park was created to raise revenue, offering an exclusive opportunity to be a “member” at Lime Rock Park for fifty years, at a price of $110,000. Montagne Communications was called on to provide media relations to launch The Club and create a targeted public relations campaign to support membership sales. To date, we have helped the Club at Lime Rock Park gain favorable media coverage in Conde Nast Traveler, The New York Times, AutoWeek, Road and Track, Fortune, and many other regional and national print publications. In addition, we have helped secure feature stories on New England Cable News, MSNBC’s High Net Worth, and network affiliate television stations in Connecticut and New York. In less than ten months, more than 125 members have joined, and Montagne Communications continues to help the Club at Lime Rock Park attract national exposure and more members.